⚠️ 73% of tradies undercharge by 20% or more

Stop Leaving Money on the Table.
Price Your Work Right.

Most tradies set prices by gut feel or copying competitors. PriceRight gives you data-driven pricing confidence — so you charge what your work is actually worth.

73%
of trade businesses undercharge
$23K
avg. revenue left on the table per year
60%
don't factor in all their real costs
2 min
to find out if you're undercharging

The Pricing Trap That's Killing Your Profit

Sound familiar? You're not alone. These are the most common pricing mistakes in trades.

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"I Just Match What Others Charge"

Copying competitor prices means copying their mistakes too. You have no idea if they're profitable — most aren't. Your costs, skills and overheads are different.

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"I Forget the Hidden Costs"

Fuel, insurance, tool wear, vehicle maintenance, downtime, admin time, callbacks — most tradies only count materials and labour. The hidden costs eat your margin alive.

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"I'm Scared to Raise My Prices"

Fear of losing customers keeps prices frozen for years while costs keep climbing. The result? Working harder every year for less real money.

💰 Am I Undercharging? Calculator

Enter your numbers below. Get an honest answer in 60 seconds — no sign-up needed.

What you actually charge per hour
Including travel and admin
Insurance, fuel, tools, vehicle, rego, phone
Hours actually earning money (not travel/admin)
What you need to take home after all costs
Your current hourly rate
True cost per billable hour
Rate needed for target income
Industry average hourly rate
Revenue gap per year
💡 You should be charging at least

"I ran the numbers and realised I was basically paying my customers to hire me. After I raised my prices 25%, I lost 2 cheapskate clients and made $18K more that year."

— r/sweatystartup, pressure washing owner

How PriceRight Works

Data-driven pricing in three simple steps.

Connect Your Numbers

Plug in your costs, hours, and income goals. We factor in everything most tradies forget — insurance, tool wear, vehicle depreciation, admin time, and seasonal downtime.

Get Market Intelligence

See how your rates compare to others in your trade and region. Real pricing data, not guesswork. Know exactly where you sit in the market.

Price With Confidence

Get a recommended rate backed by data. Plus scripts for handling the "that's too expensive" objection and templates for price increase letters.

Everything You Need to Price Right

Built for tradies and service pros who are done guessing.

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True Cost Calculator

Factors in every hidden cost — from tool replacement cycles to vehicle depreciation to the 15 minutes of admin per job that nobody counts.

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Regional Rate Data

Compare your rates against others in your area and trade. Know if you're priced for survival or growth.

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Price Increase Planner

Gradual increase schedules, customer notification templates, and scripts for handling pushback. Raise prices without losing good clients.

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"Too Expensive" Scripts

Proven word-for-word responses for the most common price objections. Stop discounting and start communicating your value.

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Profit Margin Dashboard

See your real profit margin per job type. Find which services make you money and which are secretly costing you.

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Seasonal Pricing

Adjust for peak and off-peak demand automatically. Charge what the market bears when it's busy, stay competitive when it's quiet.

🚀 Get Early Access

PriceRight launches soon. Join the waitlist for early access and a free pricing strategy call.

No spam. Just early access and pricing tips for tradies.

✅ You're on the list! We'll be in touch soon with early access details.